FAQs (GENERAL)
CAN I PROVIDE MY OWN VIDEO?
Absolutely. You're welcome to submit your own footage. Just keep in mind that the higher the quality of your video, the better the final result will be. Use a tripod for stability, ensure your lighting is clean and flattering, and double-check that you're using the correct aspect ratio.
For example, if you're planning to distribute your ad on high-definition platforms like self-serve OTT (Hulu, Roku, etc.), you'll want to shoot in 16:9 and at a resolution of at least HD (1080p)—4K is even better.
CAN I PROVIDE MY OWN AUDIO OR VOICEOVER?
Sure! You're welcome to provide your own audio or voiceover. Just keep in mind that if your audio needs to sync with video you're also providing, it's worth investing in a decent microphone. Recording on your phone in a noisy or echo-prone environment can lead to disappointing results.
A good starting point is a lavalier microphone—you can find affordable options on Amazon. If you know anyone with audio experience, they may be able to point you in the right direction.
Also, consider your recording space. A room with tile floors and bare walls will echo more than a carpeted room or one with sound-dampening materials. Here’s a quick tip: try hanging a comforter or thick blanket nearby while you record. It can make a surprisingly big difference in audio quality.
If you'd prefer to hire your own voice-over artist, that works too—you can send us the final audio and we'll integrate it into the video. Or, if you'd rather not handle it yourself, we’re happy to help you find the right voice-over professional for the job.
CAN I PROVIDE MY LOGOS AND OTHER ARTWORK TO BE INCLUDED IN THE FINAL PRODUCT?
Yes, absolutely! You’re welcome to include your logo and other branding assets. For best results, please provide your files in Adobe Illustrator (AI), Scalable Vector Graphics (SVG), or EPS format. These formats allow for clean scaling to HD and 4K resolutions.
If those aren't available, a high-resolution PNG may still work. However, please note that low-quality or small PNG files often don’t scale well for video, especially in high-definition formats.
If needed, we may be able to convert your logo into a vector format for you, for a small additional fee. This ensures your brand looks sharp and professional in the final product.
I’m NOT A VIDEO EXPERT NOR AM I AN ARTIST. HOW CAN I CONVEY WHAT I REALLY WANT?
No worries at all—you don’t need to be an expert. We’re flexible in how we communicate, and we’re happy to work with whatever method feels easiest for you.
One helpful option is to use PowerPoint, Google Slides, or Canva to lay out a few ideas. These tools make it easy to show us what kind of colors, fonts, and overall vibe you're drawn to. It doesn’t need to be fancy—just something that gives us a sense of your style.
Whether it’s a rough sketch, a Pinterest board, or just a list of preferences in an email, we’ll help turn your ideas into a finished product you’ll love.
HOW DO PAY AND MAKE SURE THE CONTENT IS SATISFACTORY?
We’ll SEND YOU A VERSION OF YOUR FINAL PRODUCT THAT MAY BE AT A LOWER RESOLUTION AND/OR WATERMARKED FOR REVIEW. IF THERE ARE TWEAKS OR ADJUSTMENTS NEEDED, LET US KNOW AND WE WILL REVISE.
IF APPROVED, WE’LL INVOICE FOR PAYMENT VIA EMAIL. Once PAYMENT IS CONFIRMED, WE’ll QUICKLY SEND YOU THE NON-WATERMARKED FULL RESOLUTION VERSION OF THE CONTENT, READY FOR USE AS YOU SEE FIT.
FAQs (MARKETING)
What is Over-the-Top (OTT) Self-Serve Advertising?
As more viewers shift toward streaming and ad-supported platforms, new technologies have made it easier than ever for businesses to reach them directly. Over-the-top (OTT) self-serve portals allow you to create and manage your own video ad campaigns—targeting specific locations and audiences that matter most to you.
Many of these platforms give you the tools to define your campaign, set your budget, and upload your videos—putting professional advertising within reach without needing a large agency or complex setup.
We'll help you create that video content and point you in the right direction for managing your own ad campaign with confidence—and getting your message in front of the right audience.
I WANT TO START OFF WITH A SMALL CAMPAIGN AT FIRST, BUT I MAY WANT VARIANTS LATER ON. CAN WE DO THAT?
Absolutely. We can retain and securely store your project files and concepts for future use—just let us know if you'd like us to keep them on file. By default, we remove client assets from our system after a set period to protect your privacy and intellectual property.
If you think you might want alternate versions, updates, or expansions down the road, we’ll keep your files "open," so to speak. That way, we can easily build on your original project when you're ready.
And yes—return clients benefit from discounted rates when revisiting or extending an existing campaign.
FAQs (CREATORS)
ARE THERE ANY FILE FORMAT LIMITATIONS?
Each streaming platform may require—or prefer—certain file formats over others. In general, we’ll work with you to solve any file format issues that come up.
We support a wide range of common formats, including MP4, QuickTime, image sequences, and PNG files TO NAME A FEW. We can also generate WebM animations if needed. If you have specific file format concerns (SUCH AS SUPPORT FOR ALPHA OR TRANSPARENCY), just let us know—we’ll investigate and make sure there are no barriers between you and your audience.
IF I NEED SOME BADGES OR EMOTES, DO I HAVE TO PAY MORE FOR MULTIPLE PLATFORMS?
No. BY DEFAULT WE GIVE YOU THE LARGEST SCALE FOR IMPORT INTO BOTH YOUTUBE AND TWITCH. IF ONE IS GOING TO BE A BADGE, LET US KNOW - AS THE REQUIREMENTS MAY BE SLIGHTLY DIFFERENT.
IF I NEED CUSTOM SOFTWARE - WHAT’S INVOLVED?
THIS DEPENDS ON YOUR STREAMING SET UP AND NEEDS. FOR EXAMPLE, FOR SOME - IT MAY MAKE SENSE TO RUN THE SOFTWARE ON ANOTHER COMPUTER AND HAVE CHROMA KEYED INPUT FED IN VIA HDMI CAPTURE. FOR OTHERS, IT MAY BE POSSIBLE TO RUN THE SOFTWARE oN A SEPARATE MONITOR OR IMPORT VIA NDI.
NOTE, WE DO NOT LICENSE ANY DATA FEED ON YOUR BEHALF. YOU MAY WANT TO LET US KNOW WHAT DATA SOURCE YOU INTEND TO USE TO MAKE SURE THE SOFTWARE OPERATES AS DESIRED. AGAIN, NEEDS MAY VARY GREATLY HERE - SO IT’S BEST TO INQUIRE ON YOUR IDEA.
WE CAN GENERALLY OFFER EITHER PYTHON or .NET BINARY FOR THIS SOLUTION. LET US KNOW IF YOU HAVE SPECIFIC CONCERNS ON THE ARCHITECTURE OF THE SOLUTION.